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Fitbit motivates you to reach your health and fitness goals by tracking your activity, exercise, sleep, weight and more. Fitbit's technology has never just been about building trackers. It’s about you—and finding better ways to help you live a healthier, more active life. So when we say we’re dedicated to creating smarter sensors, fashionable form factors, efficient electronics, intuitive interactions and engaging social features, it’s because we’re dedicated to you.